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PRIVACY POLICY AT LOCA

Effective date: October 29, 2025
Last updated: October 29, 2025

This privacy policy explains how LOCA Gruppen A/S (“LOCA”, “we”, “us”) processes personal data when you visit or use our website locagruppen.dk and associated services (“Service”). It describes your rights and how you can exercise them, cf. GDPR and Danish legislation.

By using our website or services, you agree to this Privacy Policy. If you do not agree, please do not use our services.

PRIVACY POLICY

What information do we collect – and why?

Datatype What is collected? Purpose Legal basis Storage
Usage Data & Cookies IP address, browser, click behavior, pages, session ID Statistics, performance optimization, marketing via Meta/LinkedIn, cookie choices Consent Until consent is withdrawn or according to cookie duration
Contact & account information Name, email, phone, social media profiles Communication, customer care Consent or legitimate interest in inquiries Max 3 years after last contact
Booking and service information Bordreservationer via EasyTable Implementation of the agreement and customer service Contract 3 years after booking completed
Payment information Credit card information (processed by Stripe), invoice, transaction data Implementation of purchases and legal requirements (accounting) Contract & legal obligation 5 years, see Accounting Act
Communication Support inquiries, emails Customer support and documentation Legitimate interest 2 years
Marketing & demographic data Age, gender, areas of interest, marketing cookies Targeted communication Consent Until consent is withdrawn
User content Comments, reviews Visibility and interaction Consent Until deleted by user

We do not process special categories of data.


How do we collect information?

We collect information when you:

  • uses our website (cookies, tracking — with consent)

  • makes a booking (EasyTable)

  • makes a purchase (Stripe)

  • contact us by email, phone or form

  • interact with our social media

  • Subscribe to our newsletter

Sharing of personal data

We only share data when necessary:

Recipient Purpose Location
Stripe Payment processing USA/EU – EU Standard Contractual Clauses
EasyTable Table reservations EU
Meta (Facebook/Instagram) Marketing – only with consent EEA/USA – SCC
LinkedIn Marketing – only with consent EEA/USA – SCC
Hosting/IT providers Operation and safety EU

We do not transfer data to third countries without a valid transfer basis (SCC or equivalent).

We do not sell your information to third parties.


Cookies & consent

We use necessary, functional, analytical and marketing cookies.
You can change or withdraw your consent at any time via the cookie management tool, which you can find at the bottom of the website (“Cookie Settings”).


Your rights

You have the right to:

  • insight into your personal data

  • correction of incorrect data

  • deletion (“right to be forgotten”)

  • restriction of processing

  • data portability

  • to object to processing based on legitimate interest

  • to withdraw consent at any time — without affecting the lawfulness of previous processing

All inquiries should be sent to: mst@locagruppen.dk
We will respond within 30 days .

You also have the right to complain to the Danish Data Protection Authority .


Security

We use technical and organizational security measures, including access control, encryption and data protection agreements (DPAs) to protect your information as best as possible.


Changes

We may update this policy from time to time. The latest version is always available on our website.


Contact

LOCA Gruppen A/S
Berlingsbakke 1, 2920 Charlottenlund
Web: https://locagruppen.dk
E-mail: kontakt@locagruppen.dk
Data Protection Officer: Michael Steijn — mst@locagruppen.d

COOKIE POLICY

This cookie policy explains how LOCA Gruppen A/S (“LOCA”, “we”, “us”) uses cookies and similar technologies on our websites, including locagruppen.dk, and how you can manage your cookie choices.

By consenting to cookies (except for necessary cookies), you accept this cookie policy.


What are cookies?

Cookies are small text files stored on your device. They are widely used to make websites function properly, analyze usage patterns, and offer more relevant content and advertising.


What types of cookies do we use?

Type Purpose Legal basis
Necessary Basic functions such as security, sessions, booking, consent memory Legitimate interest – does not require consent
Preferences Remembers your choices (language, settings) Consent
Statistics / Analysis Web analytics via fx Google Analytics Consent
Marketing Targeted advertising via Meta, LinkedIn, etc. Consent

How do we use third-party cookies?

We collaborate with:

  • Meta (Facebook and Instagram) – ad optimization and conversion tracking

  • LinkedIn – B2B marketing and statistics

  • Google Analytics – traffic and behavior analysis

  • Metricool - traffic and behavior analysis, as well as SoMe analyses

These may process your IP address and online identifiers and may transfer data to third countries (e.g. the USA) based on valid transfer grounds (SCC).

No marketing or analytics cookies are set until you have given consent.


Cookie consent and revocation

You can always:

  • change your cookie settings

  • withdraw consent

  • block cookies in the browser

Use the “Cookies” button at the bottom of the website.

Revocation does not affect the lawfulness of previous processing.


How long are cookies stored?

Duration varies by type; see details in the cookie overview in the consent banner.
However, necessary cookies may last longer to ensure secure operation.


Contact

Do you have any questions about cookies or privacy? Contact us at:
kontakt@locagruppen.dk


Bookingoplysninger (EasyTable)

When you make a reservation via EasyTable, we process:

  • Name

  • Contact information (phone and/or email)

  • Reservation time and number of guests

  • Special requests (only if voluntarily provided)

  • Any payment information for no-show guarantee, if applicable

Purpose: Fulfillment of your booking and communication about the booking
Legal basis: Contract (GDPR Article 6(1)(b))
Storage: Up to 3 years after the visit

EasyTable is a data processor and only processes data on our behalf.


Payment data (Stripe)

When purchasing gift cards, events or services, we use Stripe as a payment service.

Stripe processes:

  • Credit card number and security data (not visible to us)

  • Transaction ID and payment status

We only receive:

  • Contact information

  • Transaction amount and date

  • Part of payment ID for accounting

Purpose: Execution of payment and fulfillment of legal requirements
Legal basis: Contract + legal obligation (Accounting Act – 5 years)
Transfers: Stripe can transfer data to the USA via valid transfer basis (SCC)


Newsletters and marketing communications (Mailchimp)

If you sign up for our newsletter or consent to marketing communications, we process:

  • Name

  • Email address

  • Information about interaction with our emails (opening rate, click statistics)

  • Marketing preferences

  • Consent and time of consent

We use Mailchimp (The Rocket Science Group LLC) as a data processor for sending emails and managing recipient lists.

Purpose:

  • To send news, offers, promotions and information about our restaurants and services

  • To improve and target our communications based on recipient interaction

Legal basis:

  • Consent pursuant to GDPR Article 6(1)(a)

  • You can withdraw your consent at any time via the unsubscribe link at the bottom of all newsletters or by contacting us.

Transfers to Third Countries:
Mailchimp is located in the United States and may transfer personal data based on valid GDPR transfer bases, such as Standard Contractual Clauses (SCC). Mailchimp is contractually obligated to protect your data.

Retention period:
Your information is stored:

  • until you revoke your consent or unsubscribe from the newsletter

  • thereafter only for documentation purposes for a limited period (max. 2 years)

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