PRIVACY POLICY AT LOCA
Effective date: October 29, 2025
Last updated: October 29, 2025
This privacy policy explains how LOCA Gruppen A/S (“LOCA”, “we”, “us”) processes personal data when you visit or use our website locagruppen.dk and associated services (“Service”). It describes your rights and how you can exercise them, cf. GDPR and Danish legislation.
By using our website or services, you agree to this Privacy Policy. If you do not agree, please do not use our services.
PRIVACY POLICY
What information do we collect – and why?
| Datatype | What is collected? | Purpose | Legal basis | Storage |
|---|---|---|---|---|
| Usage Data & Cookies | IP address, browser, click behavior, pages, session ID | Statistics, performance optimization, marketing via Meta/LinkedIn, cookie choices | Consent | Until consent is withdrawn or according to cookie duration |
| Contact & account information | Name, email, phone, social media profiles | Communication, customer care | Consent or legitimate interest in inquiries | Max 3 years after last contact |
| Booking and service information | Bordreservationer via EasyTable | Implementation of the agreement and customer service | Contract | 3 years after booking completed |
| Payment information | Credit card information (processed by Stripe), invoice, transaction data | Implementation of purchases and legal requirements (accounting) | Contract & legal obligation | 5 years, see Accounting Act |
| Communication | Support inquiries, emails | Customer support and documentation | Legitimate interest | 2 years |
| Marketing & demographic data | Age, gender, areas of interest, marketing cookies | Targeted communication | Consent | Until consent is withdrawn |
| User content | Comments, reviews | Visibility and interaction | Consent | Until deleted by user |
We do not process special categories of data.
How do we collect information?
We collect information when you:
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uses our website (cookies, tracking — with consent)
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makes a booking (EasyTable)
-
makes a purchase (Stripe)
-
contact us by email, phone or form
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interact with our social media
- Subscribe to our newsletter
Sharing of personal data
We only share data when necessary:
| Recipient | Purpose | Location |
|---|---|---|
| Stripe | Payment processing | USA/EU – EU Standard Contractual Clauses |
| EasyTable | Table reservations | EU |
| Meta (Facebook/Instagram) | Marketing – only with consent | EEA/USA – SCC |
| Marketing – only with consent | EEA/USA – SCC | |
| Hosting/IT providers | Operation and safety | EU |
We do not transfer data to third countries without a valid transfer basis (SCC or equivalent).
We do not sell your information to third parties.
Cookies & consent
We use necessary, functional, analytical and marketing cookies.
You can change or withdraw your consent at any time via the cookie management tool, which you can find at the bottom of the website (“Cookie Settings”).
Your rights
You have the right to:
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insight into your personal data
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correction of incorrect data
-
deletion (“right to be forgotten”)
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restriction of processing
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data portability
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to object to processing based on legitimate interest
-
to withdraw consent at any time — without affecting the lawfulness of previous processing
All inquiries should be sent to: mst@locagruppen.dk
We will respond within 30 days .
You also have the right to complain to the Danish Data Protection Authority .
Security
We use technical and organizational security measures, including access control, encryption and data protection agreements (DPAs) to protect your information as best as possible.
Changes
We may update this policy from time to time. The latest version is always available on our website.
Contact
LOCA Gruppen A/S
Berlingsbakke 1, 2920 Charlottenlund
Web: https://locagruppen.dk
E-mail: kontakt@locagruppen.dk
Data Protection Officer: Michael Steijn — mst@locagruppen.d
COOKIE POLICY
This cookie policy explains how LOCA Gruppen A/S (“LOCA”, “we”, “us”) uses cookies and similar technologies on our websites, including locagruppen.dk, and how you can manage your cookie choices.
By consenting to cookies (except for necessary cookies), you accept this cookie policy.
What are cookies?
Cookies are small text files stored on your device. They are widely used to make websites function properly, analyze usage patterns, and offer more relevant content and advertising.
What types of cookies do we use?
| Type | Purpose | Legal basis |
|---|---|---|
| Necessary | Basic functions such as security, sessions, booking, consent memory | Legitimate interest – does not require consent |
| Preferences | Remembers your choices (language, settings) | Consent |
| Statistics / Analysis | Web analytics via fx Google Analytics | Consent |
| Marketing | Targeted advertising via Meta, LinkedIn, etc. | Consent |
How do we use third-party cookies?
We collaborate with:
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Meta (Facebook and Instagram) – ad optimization and conversion tracking
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LinkedIn – B2B marketing and statistics
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Google Analytics – traffic and behavior analysis
- Metricool - traffic and behavior analysis, as well as SoMe analyses
These may process your IP address and online identifiers and may transfer data to third countries (e.g. the USA) based on valid transfer grounds (SCC).
No marketing or analytics cookies are set until you have given consent.
Cookie consent and revocation
You can always:
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change your cookie settings
-
withdraw consent
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block cookies in the browser
Use the “Cookies” button at the bottom of the website.
Revocation does not affect the lawfulness of previous processing.
How long are cookies stored?
Duration varies by type; see details in the cookie overview in the consent banner.
However, necessary cookies may last longer to ensure secure operation.
Contact
Do you have any questions about cookies or privacy? Contact us at:
kontakt@locagruppen.dk
Bookingoplysninger (EasyTable)
When you make a reservation via EasyTable, we process:
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Name
-
Contact information (phone and/or email)
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Reservation time and number of guests
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Special requests (only if voluntarily provided)
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Any payment information for no-show guarantee, if applicable
Purpose: Fulfillment of your booking and communication about the booking
Legal basis: Contract (GDPR Article 6(1)(b))
Storage: Up to 3 years after the visit
EasyTable is a data processor and only processes data on our behalf.
Payment data (Stripe)
When purchasing gift cards, events or services, we use Stripe as a payment service.
Stripe processes:
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Credit card number and security data (not visible to us)
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Transaction ID and payment status
We only receive:
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Contact information
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Transaction amount and date
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Part of payment ID for accounting
Purpose: Execution of payment and fulfillment of legal requirements
Legal basis: Contract + legal obligation (Accounting Act – 5 years)
Transfers: Stripe can transfer data to the USA via valid transfer basis (SCC)
Newsletters and marketing communications (Mailchimp)
If you sign up for our newsletter or consent to marketing communications, we process:
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Name
-
Email address
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Information about interaction with our emails (opening rate, click statistics)
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Marketing preferences
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Consent and time of consent
We use Mailchimp (The Rocket Science Group LLC) as a data processor for sending emails and managing recipient lists.
Purpose:
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To send news, offers, promotions and information about our restaurants and services
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To improve and target our communications based on recipient interaction
Legal basis:
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Consent pursuant to GDPR Article 6(1)(a)
-
You can withdraw your consent at any time via the unsubscribe link at the bottom of all newsletters or by contacting us.
Transfers to Third Countries:
Mailchimp is located in the United States and may transfer personal data based on valid GDPR transfer bases, such as Standard Contractual Clauses (SCC). Mailchimp is contractually obligated to protect your data.
Retention period:
Your information is stored:
-
until you revoke your consent or unsubscribe from the newsletter
-
thereafter only for documentation purposes for a limited period (max. 2 years)
Administrer dine cookiepræferencer
LOCA Mål nr. 1
Glade gæster
LOCA Mål nr. 2
Lokale råvarer
LOCA Mål nr. 3
ØKOLOGI
LOCA Mål nr. 4
Dyrevelfærd
LOCA Mål nr. 5
Bæredygtig fiskeri
LOCA Mål nr. 6
Madspild
LOCA Mål nr. 7
CO2 aftryk
LOCA Mål nr. 8
Animalsk vs plantebaseret
LOCA Mål nr. 9
Tarmens intelligens
LOCA Mål nr. 10
Glade medarbejdere
LOCA Mål nr. 11
Ligestilling mellem køn
LOCA Mål nr. 12
Lige løn
LOCA Mål nr. 13
Diversitet
LOCA Mål nr. 14
HER KOMMER LOCA
LOCA Mål nr. 15
Longeivity
LOCA Mål nr. 16
Samspil